Aprilini, Sabrina (2016) PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS DALAM MENGGUNAKAN JASA PENGIRIMAN JNE DAN TINJAUANNYA DARI SUDUT PANDANG ISLAM. Diploma thesis, Universitas YARSI.
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Abstract
This research aims to analyze the effect of quality of service, trust and satisfaction on customer loyalty in JNE. Data used in this research were obtained from questionnaires (primary) by taking sample of 50 (fifty) respondents. The result of this research shows that variables quality of service, trust and satisfaction simultaneously significantly affect customer loyalty JNE and trust variable has the most dominant influence on customer loyalty variables with Partial Test (t Test) of 2,011. 19.8% of the customer loyalty variables can be explained by the indipendent variables while the remaining 80.2% is explained by other variables outside of this research.
| Item Type: | Thesis (Diploma) |
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| Additional Information: | S-537-FE |
| Uncontrolled Keywords: | service quality, trust, satisfaction and customer loyalty. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Depositing User: | Unnamed user with email admin@yarsi.ac.id |
| Date Deposited: | 09 Feb 2021 02:35 |
| Last Modified: | 24 Apr 2024 13:45 |
| URI: | http://digilib.yarsi.ac.id/id/eprint/7826 |
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