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Noviana, Noviana (2020) Pengaruh Iklan, Word Of Mouth, dan Viral Marketing Terhadap Keputusan Pembelian Online Shopping Menggunakan Shopee Serta Tinjauannya Dari Sudut Pandang Islam (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas YARSI). Diploma thesis, Universitas YARSI.