PENGARUH BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY, PERCEIVED PRICE TERHADAP PURCHASE INTENTION SERTA TINJAUANNYA DARI SUDUT PANDANG ISLAM (Studi Pada Konsumen Motor Matic Honda di DKI Jakarta)

Nafis, Shobhi (2024) PENGARUH BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY, PERCEIVED PRICE TERHADAP PURCHASE INTENTION SERTA TINJAUANNYA DARI SUDUT PANDANG ISLAM (Studi Pada Konsumen Motor Matic Honda di DKI Jakarta). Diploma thesis, Universitas YARSI.

	Text 1. COVER.pdf Download (10kB)
	Text 2. LEMBAR PENGESAHAN SIDANG.pdf Download (4MB)
	Text 3. LEMBAR PERNYATAAN.pdf Download (3MB)
	Text 5.ABSTRAK.pdf Download (50kB)
	Text 5. BAB I.pdf Download (297kB)
	Text 6. DAFTAR PUSTAKA.pdf Download (205kB)
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Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh Brand loyalty, Brand Awareness, Perceived Quality, Perceived Price Terhadap Purchase Intention Serta Tinjauannya Dari Sudut Pandang Islam (Studi Pada Konsumen Motor Matic Honda di DKI Jakarta). Teknik sampling yang digunakan adalah non probability sampling dengan metode purposive sampling. Jumlah sampel pada penelitian ini sebanyak 135 responden dan pengumpulan data menggunakan kuesioner. Metode analisis data yang digunakan yaitu metode SPSS dan Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil yang didapatkan dalam penelitian ini adalah:(1) Brand Loyalty tidak berpengaruh terhadap Purchase Intention. (2) Brand Awareness tidak berpengaruh terhadap Purchase Intention. (3) Perceived Quality tidak berpengaruh terhadap Purchase Intention. (4) Perceived Price berpengaruh positif dan signifikan terhadap Purchase Intention. (5) Brand loyalty, Brand Awareness, Perceived Quality, Perceived Price Terhadap Purchase Intention sudah sesuai dengan syariat Islam dan memiliki keterkaitan satu sama lain dengan pandangan Islam.

Item Type:	Thesis (Diploma)
Additional Information:	S-398-MNJ
Uncontrolled Keywords:	Brand loyalty, Brand Awareness, Perceived Quality, Perceived Price, Purchase Intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce T Technology > T Technology (General) > T201 Patents. Trademarks
Depositing User:	Shobhi Nafis
Date Deposited:	15 Apr 2025 02:38
Last Modified:	15 Apr 2025 02:38
URI:	http://digilib.yarsi.ac.id/id/eprint/14061

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