Meida Riani, Kenanga (2016) Pengaruh brand awareness dan brand loyalty terhadap minat beli konsumen pada smartphone samsung di Universitas YARSI dan tinjauannya dari sudut pandang Islam. Diploma thesis, Universitas YARSI.

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Abstract

The purpose ofthis study was to determine the effect of brand awareness and brand loyalty on purchase intention, the number of respondents used as a sample ewrw 100 respondens and analysis tool used was multiple linear regresion including test for (validity and reliability testing). dan Cd.

Item Type:	Thesis (Diploma)
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Chemistry
Depositing User:	Unnamed user with email admin@yarsi.ac.id
Date Deposited:	09 Feb 2021 02:35
Last Modified:	09 Feb 2021 02:35
URI:	http://digilib.yarsi.ac.id/id/eprint/7876

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