Meida Riani, Kenanga (2016) Pengaruh brand awareness dan brand loyalty terhadap minat beli konsumen pada smartphone samsung di Universitas YARSI dan tinjauannya dari sudut pandang Islam. Diploma thesis, Universitas YARSI.
Full text not available from this repository.Abstract
The purpose ofthis study was to determine the effect of brand awareness and brand loyalty on purchase intention, the number of respondents used as a sample ewrw 100 respondens and analysis tool used was multiple linear regresion including test for (validity and reliability testing). dan Cd.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Chemistry |
| Depositing User: | Unnamed user with email admin@yarsi.ac.id |
| Date Deposited: | 09 Feb 2021 02:35 |
| Last Modified: | 09 Feb 2021 02:35 |
| URI: | http://digilib.yarsi.ac.id/id/eprint/7876 |
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